Best Mattress Brands: Diamond Mattress & Brooklyn Bedding Sleep Basil Denver

Best Mattress Companies: Why We Chose Brooklyn Bedding and Diamond Mattress | Sleep Basil Denver

Best Mattress Companies and Why We Chose Brooklyn Bedding and Diamond Mattress

Why Sleep Basil is Denver's exclusive source for two of America's fastest-growing quality mattress manufacturers

"You Can't Sleep on a Brand Name"

Last week, a customer walked into our South Denver showroom asking about Purple mattresses. After trying our Gel Grid Collection, she was shocked. "This feels better than Purple, and it's half the price! How is this possible?"

That question perfectly captures why we chose Brooklyn Bedding and Diamond Mattress as our exclusive manufacturing partners. After 25 years in the mattress industry, I've learned a fundamental truth: you can't sleep on a brand name. You sleep on materials, craftsmanship, and innovation—and that's exactly what these two manufacturers deliver at prices that make the big brands look foolish.

Here's the honest story of why Sleep Basil is Denver's only source for Brooklyn Bedding and Diamond Mattress products, and why that matters for your sleep and your wallet.

The Mattress Industry's Dirty Secret: When Brand Names Became More Important Than Quality

Before we dive into why Brooklyn Bedding and Diamond Mattress are revolutionizing sleep, let's talk about what's wrong with the mattress industry's biggest players.

The Big Brand Decline

The traditional "Big Three"—Sealy, Serta, and Simmons—have been passed around by venture capital firms like trading cards. Serta Simmons Bedding filed for Chapter 11 bankruptcy in January 2023, reducing their debt from $1.9 billion to $315 million. Simmons has undergone constant mergers and acquisitions since 1979, being bought and sold by Gulf and Western Industries, Wickes Companies, Wesray Capital, and multiple private equity firms.

This financial instability creates a short-term mentality where companies focus on quarterly profits instead of long-term quality. They spend millions on advertising and celebrity endorsements, then cut corners on materials to maintain margins. The result? Mattresses designed to feel great in a 15-minute showroom test but fall apart after two years.

The Premium Brand Price Inflation

Even the "premium" online brands have fallen into this trap. Purple mattresses have seen significant price increases, with the Purple Plus jumping from $1,199 to $1,495 for a twin and from $1,699 to $1,895 for a queen due to inflation-related price hikes in 2022 and 2023. Once these companies achieve brand recognition, they raise prices while maintaining the same materials and construction.

At Sleep Basil, we believe mattresses should get better over time, not more expensive. That's why we partnered with manufacturers who put their money into materials, not marketing budgets.

Why We Chose Brooklyn Bedding: A Personal Partnership Built on Quality

My relationship with Brooklyn Bedding goes back to 2008 when I owned Urban Mattress in Boulder. I met Eric Johnson, now Brooklyn Bedding's chief product designer, when he was designing beds for Spring Air and Sherwood. Even then, I was impressed by his obsession with materials and his refusal to cut corners on quality.

The Designer Behind the Innovation

Eric told me that joining Brooklyn Bedding was like being a "kid in a candy shop" because of the resources they provided him. This wasn't just corporate speak—it was authentic passion from someone who's dedicated his career to creating better sleep experiences.

Brooklyn Bedding's commitment to quality starts with their infrastructure: they recently built a state-of-the-art 600,000-square-foot factory in Phoenix, Arizona. They pour their own foams, manufacture their own coils, and produce around 3,000 mattresses daily. This vertical integration means they control quality at every step while achieving efficiencies that even big brands can't match.

American-Made Quality at Unbeatable Prices

With this kind of efficiency, Brooklyn Bedding creates incredible products at prices that legacy brands simply cannot touch. Our Sage Collection queen mattress costs $1,149 and uses more natural latex and memory foam than a Simmons Beautyrest Black that retails for $3,800. You're getting superior materials and construction for less than half the price.

The Growth That Proves Quality

Brooklyn Bedding, under the 3Z Brands umbrella (which also includes Helix, Bear, Birch, and Nolah Sleep), is estimated to have revenue between $200-$400 million, making them one of the top online mattress sellers in the nation. This growth isn't driven by flashy marketing—it's driven by customers who experience the quality difference and tell their friends.

Our Exclusive Brooklyn Bedding Collection: The Sleep Basil Line

Brooklyn Bedding manufactures our signature Sleep Basil mattresses, giving us complete control over materials and specifications while maintaining their exceptional build quality.

Basil Collection - Premium Features at Entry-Level Prices

Starting at $699

Our entry-level mattress proves that "entry-level" doesn't mean compromising on quality. The Basil features individually pocketed coils and titanium-infused memory foam—materials you'd typically find in mattresses costing twice as much.

Perfect for: Budget-conscious Denver residents who want premium features without the premium price tag.

Sage Collection - The Denver Favorite

Starting at $1,149

Our most popular mattress combines natural latex, titanium-infused memory foam, and a specialized cooling cover over individually pocketed coils. Customers consistently tell us this provides the perfect traditional spring mattress feel with modern comfort enhancements.

Perfect for: Sleepers who want the best of both worlds—responsive latex support with pressure-relieving memory foam.

Mint Collection - All-Foam Excellence

Starting at $899

Our all-foam memory foam line uses high-density, titanium-infused memory foam that outperforms Tempur-Pedic at less than half the price. The construction and materials rival any premium memory foam mattress on the market.

Perfect for: Memory foam lovers who want supreme pressure relief without paying luxury brand premiums.

Why We Chose Diamond Mattress: Innovation That Outperforms the Competition

Diamond Mattress is a family-owned business with factories in California and Texas. Like Brooklyn Bedding, they prioritize quality over advertising fluff, making them the perfect partner for our high-end collections.

Direct Competition with Niche Brands

Diamond Mattress has designed products that directly compete with—and beat—popular online niche brands. Their business model is brilliant: create superior products that outperform expensive competitors while offering better value.

All Diamond foams are CertiPUR-US and/or GREENGUARD Gold certified, and they specialize in premium materials like natural Talalay latex, water-based gel technology, and titanium-infused memory foam. By manufacturing their own coils, they control costs while maintaining quality standards.

Temperature Regulation for Colorado Living

Living in Denver's dry climate makes temperature regulation crucial for quality sleep. Research shows that dehydration can significantly impact sleep quality, and people who sleep six hours or less have up to 59% higher risk of dehydration compared to those getting seven to eight hours. Diamond's moisture-wicking and temperature-regulating materials help ensure comfortable sleep throughout the night in Colorado's challenging climate.

Our Exclusive Diamond Mattress Collections

Heritage Generations Collection - Luxury Without the Luxury Price

Our Heritage line delivers luxury mattress quality that beats Aireloom, Kingsdown, and other high-end brands on materials and construction at 50% of their price. These mattresses feature natural latex comfort layers and premium coil systems that provide exceptional support and durability.

Perfect for: Discerning sleepers who want luxury comfort without paying luxury brand markups.

Ethos Avani Collection - Natural Latex Excellence

For eco-conscious Denver residents, our Ethos Avani line uses 100% natural Talalay latex—more consistent and comfortable than the Dunlop latex used by brands like Avocado, and at a better price point.

Perfect for: Environmentally conscious sleepers who value sustainable, breathable materials.

Ethos Organic Collection - GOTS Certified Organic

Our organic line uses higher-quality natural latex than Avocado mattresses and costs 30% less. Every material meets the strictest organic certification standards. Learn more about how we compare to Avocado.

Perfect for: Health-conscious families who want certified organic materials without premium organic pricing.

Gel Grid Collection - The Purple Alternative

Our Gel Grid mattresses use next-generation water-based gel technology that outlasts and outperforms Purple mattresses for half the price. See our detailed Purple comparison.

Perfect for: Hot sleepers who want superior cooling technology without paying Purple's inflated prices.

Technogel Collection - Medical-Grade Cooling

For extremely hot sleepers, our Technogel mattresses use medical-grade gel technology that can lower your skin temperature by up to 4°F. This isn't marketing gimmick cooling—it's proven thermal regulation technology.

Perfect for: Hot sleepers who need maximum cooling performance and are willing to invest in premium technology.

Summit Collection - Server-Grade Cooling

Our Black Diamond Collection uses Ice Flex technology—the same cooling strips found in computer server data centers. This is cooling technology that actually works, not marketing fluff.

Perfect for: Tech-savvy sleepers who want cutting-edge cooling innovation.

AutoPilot Aviator - The Ultimate Customization

The pinnacle of sleep customization, the AutoPilot uses smart cells that automatically adjust to your body's pressure points with fully customizable firmness options. Perfect for couples with different firmness preferences.

Perfect for: Couples who need individual customization or sleepers with specific support requirements.

Why We're Denver's Only Source for These Brands

No other Denver mattress store carries the specific products we offer from Brooklyn Bedding and Diamond Mattress. This exclusivity isn't accidental—it's the result of our commitment to offering only the highest-quality products at the best values.

The Partnership Advantage

Our long-standing relationships with both manufacturers mean we get access to their best products and can offer them at prices that larger retailers cannot match. We focus on high-quality products, but our prices for comparable mattresses are significantly less than what you'll find elsewhere.

American Manufacturing Excellence

Both Brooklyn Bedding and Diamond Mattress are proudly American-made using American-made foams and coils. In an industry increasingly dominated by overseas manufacturing, these partnerships allow us to offer superior quality with the reliability and standards you expect from American craftsmanship.

The Real-World Quality Difference

Customer Success Story: The Sage Advantage

Our Sage Collection has become a customer favorite for those wanting traditional spring mattress feel with modern enhancements. The combination of natural latex responsiveness with memory foam pressure relief creates a sleep experience that customers consistently describe as "perfect."

One customer recently told me, "I've never slept better than I do on my Sage mattress. The support is incredible, but it's still comfortable for side sleeping. I can't believe the quality for the price."

The Temperature Regulation Difference

Denver's unique climate challenges make temperature regulation crucial. Our Diamond Mattress collections address this with advanced cooling technologies that go far beyond what traditional mattress companies offer. The gel-based cooling systems and moisture-wicking materials help ensure comfortable sleep year-round in Colorado's dry climate.

Making the Right Choice: What This Means for You

When Brand Names Don't Matter

The mattress industry wants you to believe that brand recognition equals quality. Our Brooklyn Bedding and Diamond Mattress collections prove this isn't true. Superior materials, innovative construction, and thoughtful design matter more than marketing budgets and celebrity endorsements.

Value That Makes Sense

With our exclusive collections, you're getting:

  • American-made quality and craftsmanship
  • Premium materials at reasonable prices
  • Innovative technologies without marketing markups
  • Products designed for Denver's unique climate challenges
  • Direct manufacturer relationships that ensure quality and value

The Sleep Basil Difference

We're not just another mattress store carrying the same brands as everyone else. Our exclusive partnerships with Brooklyn Bedding and Diamond Mattress mean you're getting access to products unavailable anywhere else in Denver, backed by our 25+ years of industry expertise.

Experience the Quality Difference Yourself

Reading about superior materials and construction only tells part of the story. The real proof is in how these mattresses perform night after night.

Try Before You Decide

Visit our South Denver showroom to experience the difference yourself. Compare our Brooklyn Bedding and Diamond Mattress collections side by side and feel the quality that's making customers choose Sleep Basil over big-name retailers.

The Honest Consultation Difference

We'll help you understand what makes these mattresses special and guide you to the right choice for your specific needs. No pressure tactics, no inflated claims—just honest expertise and superior products.

Ready to Experience Better Sleep?

Don't let another night of compromised sleep hold you back from your best days. Experience mattresses designed by experts who prioritize quality over profits.

Schedule Your FREE Sleep Consultation
Work with Denver's exclusive Brooklyn Bedding and Diamond Mattress experts

Visit Our South Denver Showroom:
6485 E Hampden Ave, Denver, CO 80222
Phone: (720) 219-7942
Hours: Monday-Saturday 10-6pm, Sunday 11-5pm

Special Offer for Quality-Conscious Shoppers

Mention this article for:

  • 10% off any Brooklyn Bedding or Diamond Mattress collection
  • FREE sleep consultation and brand comparison education
  • Free delivery in Denver metro area
  • 100-night comfort guarantee

Explore Our Complete Exclusive Collections:

Brooklyn Bedding - Sleep Basil Line:

Diamond Mattress Collections:

Don't settle for overpriced brand names when you can have superior quality and innovation. Experience the difference that Denver's exclusive Brooklyn Bedding and Diamond Mattress collections make for your sleep and recovery.

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Sleep Basil was founded by owners with over 25 years of experience in the mattress industry. Our hand-curated selection of Brooklyn Bedding and Diamond Mattress products were specifically chosen for life in the Mile High City, supporting everyone from weekend warriors to altitude newcomers.

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